Ecole Intuit Lab
Ecole Intuit Lab Type: French School of Design Objective: Develop a 360° marketing and branding strategy to boost global presence and attract top design talent Target Audience: Design students, industry professionals, and global educational institutions Challenges Faced Outdated Brand Image: Needed a refresh to attract a modern, younger audience Market Saturation: Differentiation in a crowded design education space Inconsistent Branding: Required a unified message across all platforms Low Global Visibility: Needed to boost international recognition and reputation Meraki’s Solution Brand Modernization: Fresh visuals, cohesive color palette, and simplified tone for youth appeal Multi-Channel Marketing: Integrated social media, email, video content, podcasts, and trends for engagement Influencer Collaborations: Partnerships with industry leaders to increase credibility Performance Marketing: Targeted ads to drive lead generation and enrollment Global Positioning: Strategic branding to establish Ecole Intuit Lab as a global leader in design education. Impact 200% increase in admission rate, significantly boosting student enrollment. 300% surge in engagement rate, elevating the brand’s visibility and interaction across digital platforms. https://merakidesign.in/wp-content/uploads/2023/10/Untitled-1.mp4https://merakidesign.in/wp-content/uploads/2023/10/Untitled-2.mp4 https://merakidesign.in/wp-content/uploads/2023/10/Untitled-3-1.mp4https://merakidesign.in/wp-content/uploads/2023/10/ecole.mp4
Tickle-Right
Tickle Right Type: Early childhood education program for holistic brain development Objective: Branding and Positioning Target Audience: Parents seeking innovative educational solutions for young children Challenges Faced Parental Awareness: Explaining the unique value of right-brain development to parents unfamiliar with its benefits. Building Trust: Gaining credibility in a niche educational field by proving the program’s effectiveness. Market Differentiation: Standing out in a crowded market of academic and extracurricular programs. Learning Flexibility: Addressing diverse learning styles and developmental stages. Scalable Marketing: Expanding reach while maintaining consistent messaging across regions. Meraki’s Solution Parent Education: Created engaging content (videos, infographics, testimonials) to clearly communicate the benefits of right-brain development. Trust Building: Highlighted success stories, expert endorsements, and real parent testimonials to enhance credibility. Distinct Branding: Developed a unique visual identity and messaging that emphasized Tickle Right’s holistic and personalized approach. Flexibility: Designed adaptable program content and marketing materials to cater to varying developmental stages and learning preferences. Scalable Marketing: Implemented a multi-channel marketing strategy with digital ads, social media, and local outreach, ensuring consistent, regionally tailored messaging. Impact Engagement rate has increased over 900%. Admission rates have grown by a minimum of 275% percent year on year. Over 4000 leads per month are being generated through performance marketing only. 94 percent of admissions are being driven organically through content marketing and trust building marketing activities. 21 franchisees have been closed since Meraki has been onboarded. https://merakidesign.in/wp-content/uploads/2023/11/1734332784738546.mp4https://merakidesign.in/wp-content/uploads/2023/11/1733724418945260.mp4 https://merakidesign.in/wp-content/uploads/2025/04/tr-updated-timeline.mp4
Flourish Planet
Flourish Planet Type: Direct-to-community e-commerce platform highlighting the stories, craftsmanship, and sustainable impact of global artisans Objective: Branding and Packaging Design Target Audience: Socially conscious consumers seeking ethically sourced, handcrafted products Read more Challenges Faced Core Values: Communicating inclusivity, sustainability, and transparency in a convenience-driven market. Niche Targeting: Reaching eco-conscious consumers while expanding the audience. Global Consistency: Maintaining brand identity across diverse markets. Greenwashing Skepticism: Proving authenticity amid competing sustainability claims. Emotional Connection: Building emotional bonds through artisan stories. Meraki’s Solution Branding: Created an eco-friendly visual identity reflecting Flourish Planet’s values. Campaigns: Highlighted social and environmental impact to encourage mindful purchasing. Consistency: Developed a global brand guide for consistent messaging with local adaptation. Authenticity: Used transparent design elements like sourcing details and artisan stories. Storytelling: Leveraged artisan profiles to foster emotional connections. Impact Increased Brand Reach: Refreshed identity and storytelling expanded Flourish Planet’s appeal to eco-conscious consumers globally. Enhanced Customer Loyalty: Emotional connections, driven by artisan stories and social impact, boosted repeat purchases. Higher Sales: Achieved a sharp rise in conversions and sales within a quarter through targeted marketing and stronger engagement. https://merakidesign.in/wp-content/uploads/2024/10/WhatsApp-Video-2024-10-04-at-12.01.21-PM.mp4 In handcrafted gems, artisans dream and mastery reside.
Biofrost
Biofrost Type: Natural pain relief gel powered by Cryotherapy Objective: Branding and Packaging Design Target Audience: Sports Enthusiasts and Athletes Read more Challenges Faced Market Positioning: Building awareness and trust in a new market segment in India. Product Perception: Positioning Biofrost as a revolutionary pain therapy product, not medicinal. Packaging: Standing out among sports-related products on crowded shelves. Meraki’s Solution Branding: Developed a complete brand experience, from logo to guidelines, reflecting Biofrost’s innovation. Packaging: Designed bold, bright geometric packaging to attract athletes and differentiate from competitors. Visual Impact: Communicated cryotherapy’s innovation and effectiveness with attention-grabbing design. Impact Product sales increased by 20% in the competitive sports industry, driven by strategic branding and marketing efforts. Successfully repositioned Biofrost from a medicinal pain relief gel to a premium cryotherapy solution for athletes. Strategic marketing campaigns and bold packaging elevated Biofrost’s presence, driving both awareness and demand within the sports community. CONCEPT With a designer’s eye for detail, the bold and sporty geometric pattern consisting of lines was unmissable. It is a design element used across various sports such as tennis, football, rugby, cricket, and volleyball. Inspired by the design’s fun and sporty vibe, we have curated a graphic element for our product. Brand Evolution New Visual Element Brand Evolution New Visual Element Brand Evolution New Visual Element Brand Evolution New Visual Element
Ad- tours and travels
AD Tours & Travels Type: Luxury Travel Agency Objective: Rebranding and Visual Identity Refresh Target Audience: Travelers seeking premium and bespoke travel experiences Challenges Faced Market Positioning: Despite their long standing reputation, AD Tours needed a refreshed brand image to appeal to modern travelers while maintaining their legacy of excellence. Visual Identity: The goal was to create a sophisticated yet contemporary look that symbolizes their top-tier hospitality and exclusive experiences. Standing Out in a Competitive Market: With a crowded travel market, AD Tours needed a distinctive brand language that resonated with luxury travelers and communicated their premium service offering. Meraki’s Solution Branding: We developed a typography-driven brand language that is sleek, contemporary, and luxurious, aligning perfectly with the upscale nature of AD Tours’ travel experiences. Logo and Collateral Design: A refined new logo was created, accompanied by visually cohesive branding materials that embody the elegance and exclusivity AD Tours offers. Animation: A fun and engaging animation was incorporated to add a modern, dynamic touch to the brand, capturing the joy and excitement of travel. Impact Refreshed Brand Image: The rebranding successfully transformed AD Tours & Travels into a modern, premium travel brand while staying true to their rich legacy. Enhanced Market Positioning: The sleek and contemporary design appealed to a new generation of travelers, while still maintaining loyalty from their established clientele. Increased Recognition: The refined typography and luxurious visual identity helped AD Tours stand out in a highly competitive market, further solidifying their position as leaders in bespoke travel experiences.
IIDE
IIDE Type: Educational Institution Branding Objective: Creation of Branding Collaterals Target Audience: Prospective students Our agency had the pleasure of working on a concise yet impactful project for IIDE, where we focused on enhancing their branding collateral through Editorial Communication Design. Challenges Faced Visual Clarity: The need to present a wide array of programs in a clear and engaging manner. Brand Consistency: Ensuring that the new collaterals aligned with IIDE’s existing brand identity while standing out. Meraki’s Solution Visual Imagery and Copy: We crafted a brochure that beautifully merges striking visuals with meaningful content, effectively showcasing IIDE’s diverse programs. Clean and Elegant Design: The design was meticulously created to ensure clarity, making the information memorable and engaging for prospective students. Impact The result is a polished and professional brochure that not only highlights IIDE’s offerings but also reinforces its brand identity in a compelling way. https://merakidesign.in/wp-content/uploads/2023/10/Untitled-1-1.mp4
Citizen
The quirky and fascinating logo designing, branding and labelling of Tangy Tongue, a delectable Schezwan dip.
Mantri Realtors
Mantri Realtors Type: Real Estate Development Company Objective: Digital and Outdoor Advertising Campaign Target Audience: IT professionals in North Bangalore Mantri Developers, an innovation-led company at the forefront of transforming South India’s skyline, aimed to promote their Mantri Webcity development through a strategic advertising campaign. Challenges Faced Market Awareness: Creating awareness about Mantri Webcity among IT professionals in a competitive real estate market. Shifting Perceptions: Encouraging potential buyers to transition from renting to homeownership by emphasizing affordability and benefits. Meraki’s Solution Campaign Development: Executed the #TheChoiceIsYours campaign, focusing on the unique value proposition of Mantri Webcity for North Bangalore’s IT community. Advertising Strategy: Utilized a mix of digital and outdoor advertising to reach the target audience effectively, showcasing affordable EMI plans that make homeownership attainable in India’s Silicon Valley. Meraki’s Solution Campaign Development: Executed the #TheChoiceIsYours campaign, focusing on the unique value proposition of Mantri Webcity for North Bangalore’s IT community. Advertising Strategy: Utilized a mix of digital and outdoor advertising to reach the target audience effectively, showcasing affordable EMI plans that make homeownership attainable in India’s Silicon Valley. Impact The campaign successfully positioned Mantri Webcity as an attractive option for IT professionals, driving interest in homeownership and contributing to a 20% increase sales engagement with the brand, ultimately helping many make the dream of owning a home a reality. https://merakidesign.in/wp-content/uploads/2024/01/mg.mp4
Wedding Card Design
Wedding Card Design At Meraki Design Studio, designing wedding cards is much more than just a creative process—it’s a journey. A journey that begins with a simple conversation, where we sit down with the couple to understand: Who they are What they love What their dream wedding looks like. We take time to listen to their story, to feel the connection between them. From the moment we meet, we immerse ourselves in their world, finding ways to bring their vision to life. Whether it’s sleek and modern or rich in tradition, we translate their personalities into a card that feels uniquely theirs. Each card is thoughtfully created, with layers of meaning and emotion. The result? A collection of wedding cards, each with its own story to tell—a perfect beginning to a couple’s unforgettable day. traditional indian intricate grand wedding indian symbolism traditional indian intricate grand wedding indian symbolism traditional indian intricate grand wedding indian symbolism traditional indian intricate grand wedding indian symbolism modern traditional indian imagery dynamic vivid modern traditional indian imagery dynamic vivid modern traditional indian imagery dynamic vivid modern traditional indian imagery dynamic vivid minimal modern vibrant aesthetic minimal modern vibrant aesthetic minimal modern vibrant aesthetic minimal modern vibrant aesthetic pattern building detailed authentic indian imagery pattern building detailed authentic indian imagery pattern building detailed authentic indian imagery pattern building detailed authentic indian imagery
Baes Leaf
Baes Leaf Type: Cloud kitchen specializing in Thai veg fusion cuisine Objective: Menu card design Target Audience: Food enthusiasts seeking innovative and flavorful plant-based Thai fusion dishes Read more Challenges Faced Visual Appeal: Creating a design that is both visually engaging and reflective of the deliciousness of the food. Brand Consistency: Ensuring that the menu design aligns with Baes Leaf’s brand values of minimalism and sophistication while showcasing the richness of the cuisine. Meraki’s Solution Design Aesthetic: Crafted an intricate, minimalistic design with hand-drawn illustrations of Baes Leaf’s signature dishes, ensuring every dish is represented authentically. Colour Palette: Employed a refined cream and olive colour scheme to maintain a clean, modern look while enhancing the food’s visual appeal. Craftsmanship: Focused on subtle details that highlight the intricacy of the dishes, making the menu itself a part of the dining experience. Impact Elevated Brand Image: The menu’s sophisticated design helped position Baes Leaf as a premium brand in the competitive food delivery market. Enhanced Customer Experience: The artistic, yet functional design of the menu adds a layer of excitement and anticipation for customers, complementing their dining experience. Increased Brand Recognition: The menu’s unique visual identity serves as a strong branding tool, creating a lasting impression with every order. https://merakidesign.in/wp-content/uploads/2024/12/Baesleaft-desktop-1.mp4