Citizen India
Packaging a legacy brand for a new generation.
Services
Packaging Design
Industry
Consumer Goods
Some brands become part of everyday life. They earn trust through familiarity, consistency, and years of being there when people need them.
Concept
Over the years, Citizen has established itself as a trustworthy brand by always prioritizing its consumers. Being a people company, what better to display on the packaging than citizens themselves? This innovative and unique packaging will incorporate different faces with a notion of abstract.
Additionally, translucent patches will be used in place of the people’s hair, thereby revealing the colorful pattern of the umbrella within. Such extraordinary packaging is bound to leave an indelible impression on the consumers that Citizen cherishes so dearly.
ROUTE 1
LEGACY
Established more than a century ago, the Citizen group of companies has been spearheaded by a group of visionaries. Citizen Umbrella, a leading Indian company that manufactures exceptional umbrellas, is the oldest and only umbrella manufacturing company in India that is fully Backward integrated.
Legacy symbolizes pride, nostalgia, and most importantly, a touch a class. We firmly believe that premium packaging could optimally portray the immense pride we take in our legacy and rich heritage.
