As the school continued to grow in India, the challenge wasn't one of credibility. It was one of perception. A new generation of students was discovering design differently, through social platforms, creators, and conversations that move faster than traditional institutions. The experience inside the campus had evolved. The way it was being seen needed to evolve with it.
Over the years, we helped shape a communication system that brought the school's culture into sharper focus. Student work became the story. Faculty became voices rather than titles. Workshops, international exchanges, industry collaborations, and everyday moments on campus became part of a living narrative that reflected design as it is practised, not simply taught. Performance marketing, content, film, social media, and digital campaigns worked together to create a brand that felt as contemporary as the students it speaks to.
Admissions rose 200 percent. Engagement across digital platforms grew 300 percent.
Today, École Intuit Lab reaches a wider global audience while remaining unmistakably true to what has always defined it: a school where design begins with curiosity and grows through experience.
