Ecole Intuit Lab
Ecole Intuit Lab Type: French School of Design Objective: Develop a 360° marketing and branding strategy to boost global presence and attract top design talent Target Audience: Design students, industry professionals, and global educational institutions Read more Challenges Faced Outdated Brand Image: Needed a refresh to attract a modern, younger audience Market Saturation: Differentiation in a crowded design education space Inconsistent Branding: Required a unified message across all platforms Low Global Visibility: Needed to boost international recognition and reputation Meraki’s Solution Brand Modernization: Fresh visuals, cohesive color palette, and simplified tone for youth appeal Multi-Channel Marketing: Integrated social media, email, video content, podcasts, and trends for engagement Influencer Collaborations: Partnerships with industry leaders to increase credibility Performance Marketing: Targeted ads to drive lead generation and enrollment Global Positioning: Strategic branding to establish Ecole Intuit Lab as a global leader in design education. Impact 200% increase in admission rate, significantly boosting student enrollment. 300% surge in engagement rate, elevating the brand’s visibility and interaction across digital platforms.
Ecole Intuit Lab
École Intuit LabGiving one of France’s leading design schools a voice for the next generation. ServicesBrand Strategy360° MarketingContent & Social Media For more than two decades, École Intuit Lab has challenged a familiar idea of design education. Founded in Paris by designers and educators, the school has always believed that creativity isn’t taught in isolation. It is shaped through culture, industry, collaboration, and the confidence to question convention. Today, that philosophy extends across campuses in Europe, Asia, and beyond. Read the full story As the school continued to grow in India, the challenge wasn’t one of credibility. It was one of perception. A new generation of students was discovering design differently, through social platforms, creators, and conversations that move faster than traditional institutions. The experience inside the campus had evolved. The way it was being seen needed to evolve with it. Over the years, we helped shape a communication system that brought the school’s culture into sharper focus. Student work became the story. Faculty became voices rather than titles. Workshops, international exchanges, industry collaborations, and everyday moments on campus became part of a living narrative that reflected design as it is practised, not simply taught. Performance marketing, content, film, social media, and digital campaigns worked together to create a brand that felt as contemporary as the students it speaks to. Admissions rose 200 percent. Engagement across digital platforms grew 300 percent. Today, École Intuit Lab reaches a wider global audience while remaining unmistakably true to what has always defined it: a school where design begins with curiosity and grows through experience. https://merakidesign.in/wp-content/uploads/2023/10/Untitled-1.mp4https://merakidesign.in/wp-content/uploads/2023/10/Untitled-2.mp4 https://merakidesign.in/wp-content/uploads/2023/10/Untitled-3-1.mp4https://merakidesign.in/wp-content/uploads/2023/10/ecole.mp4