Plum
Our agency created this delicious illustration for Plum Goodness, India’s first 100% vegan beauty brand.
Their smooth, buttery products melt into the skin while their intoxicating vanilla scent transports us to Parisian cafes, our inspiration for the bakery filled with croissants, donuts, and sweet treats of our dreams.
Creative Direction for Plum Goodness
We executed a variety of quirky concepts to convey the message that Plum’s vanilla-scented range of self-care products is truly divine. It’s sweet and irresistible. And these are the qualities that our doodles aimed to highlight.
Preliminary Concepts
The Final Execution
