Bombay 98 & RCR Realtors
- Type: Real Estate Brand Identity Design
- Objective: Creating distinct visual identities for both Bombay 98 and RCR Realtors
- Target Audience: Real estate buyers, investors, and property developers
Bombay 98 and RCR Realtors, a renowned real estate duo, entrusted us with creating impactful brand identities that resonate with their audience and elevate their market presence.
Challenges Faced
- Establishing Credibility: Ensuring the brand identities conveyed trust and reliability, critical for success in the competitive real estate market.
- Appealing to Target Markets: Designing logos that align with the brands’ individual ethos while appealing to a sophisticated real estate clientele.
Meraki’s Solution
- Bombay 98: For Bombay 98, we incorporated a flowy script font with typographic play that emphasizes credibility and trust. The design focused on boosting the brand’s market perception. The graphic element of the logo is derived from the structure of a house, which is facing upwards to symbolize success and prosperity.
- RCR Realtors: For RCR Realtors, we crafted a classic typographic monogram combined with a circular emblem that pays homage to Feng Shui principles. The intertwined initials symbolize the brand’s years of experience, forming a cohesive and recognizable identity.
Impact
Both brand identities successfully communicated trust, experience, and market expertise. The distinctive visual direction helped Bombay 98 and RCR Realtors strengthen their individual market positions while also creating a cohesive unit that resonated with their audience.
