Biofrost
Biofrost is a one-of-a-kind, cryotherapy pain relief gel for athletes. The brand was the first to introduce a product of this type in India. They were venturing into a new territory with their unique offering.
They approached us to translate their brand vision onto their product packaging. Here’s how we included their top USPs in our brand identity:
Cooling Sensation: We drew inspiration from all things cool in nature – Ice, glaciers, snow-capped peaks. This helped us compile a frosty colour palette of icy blues and a pearlescent white.
Relieves Muscle Soreness: Since Biofrost is an absolute heaven-sent for athletes, we included the concept of lines in our packaging to represent fields, pitches, football goal nets, or basketball hoops. Additionally, as Biofrost helps one #GetMoving, the packaging is sleek, contemporary, and dynamic.
In alignment with the lines represented in our packaging, the complementary graphic component symbolizes movement, flexibility, and joy
– What our consumers experience upon trying Biofrost.
