AD Tours & Travels
- Type: Luxury Travel Agency
- Objective: Rebranding and Visual Identity Refresh
- Target Audience: Travelers seeking premium and bespoke travel experiences
Challenges Faced
- Market Positioning: Despite their long standing reputation, AD Tours needed a refreshed brand image to appeal to modern travelers while maintaining their legacy of excellence.
- Visual Identity: The goal was to create a sophisticated yet contemporary look that symbolizes their top-tier hospitality and exclusive experiences.
- Standing Out in a Competitive Market: With a crowded travel market, AD Tours needed a distinctive brand language that resonated with luxury travelers and communicated their premium service offering.
Meraki’s Solution
- Branding: We developed a typography-driven brand language that is sleek, contemporary, and luxurious, aligning perfectly with the upscale nature of AD Tours’ travel experiences.
- Logo and Collateral Design: A refined new logo was created, accompanied by visually cohesive branding materials that embody the elegance and exclusivity AD Tours offers.
- Animation: A fun and engaging animation was incorporated to add a modern, dynamic touch to the brand, capturing the joy and excitement of travel.
Impact
- Refreshed Brand Image: The rebranding successfully transformed AD Tours & Travels into a modern, premium travel brand while staying true to their rich legacy.
- Enhanced Market Positioning: The sleek and contemporary design appealed to a new generation of travelers, while still maintaining loyalty from their established clientele.
- Increased Recognition: The refined typography and luxurious visual identity helped AD Tours stand out in a highly competitive market, further solidifying their position as leaders in bespoke travel experiences.
