Trackblazers Sports Academy
- Type: Athletics training academy for children and adults
- Objective: Branding and Positioning
- Target Audience: Parents of young athletes, school-going children, fitness-focused adults, and competitive runners
Challenges Faced
- Awareness: Creating visibility for structured athletics training among parents and adults seeking long-term sporting development for their children or themselves.
- Brand Identity:Crafting a distinct, professional image that reflects Trackblazers’ competitive edge while remaining welcoming to beginners.
- Outdated Visual Identity: While the brand had cohesion, the previous logo and visual elements felt dated and didn’t reflect the academy’s evolving professionalism or athletic ambition, limiting perception and recognition.
- Digital Engagement: The brand lacked a strong online presence to connect with modern, mobile-first audiences who actively research programs via social media and search.
Meraki’s Solution
- Complete Rebrand:Developed a refreshed identity system, including logo, color palette, typography, collaterals, and stationery. The logo is clean, modern, and inspired by the curvature of a stadium track, capturing the essence of movement, discipline, and forward momentum.
- Website Development: Designed a performance-oriented website to showcase programs, coaching credibility, athlete testimonials, training schedules, and a seamless lead generation flow.
- Social Media Strategy: Created a unified brand voice across platforms, featuring training highlights, athlete journeys, behind-the-scenes visuals, and educational content about athletics as a sport.
- Engagement-Led Content: Built storytelling frameworks that connected with both parents and athletes, focusing on discipline, transformation, and the confidence that sport cultivates.
Impact
- A clearly differentiated brand identity that reflects professionalism, credibility, and athletic spirit
- Stronger digital presence, with improved storytelling and engagement across social channels
- Streamlined communication across physical and digital mediums, boosting trust among prospects
- Better alignment between coaching philosophy, brand perception, and parent expectations
- A brand foundation built to support long-term growth, expansion, and community-building
Let's transform
India
into an
athletic nation.
