Tickle Right
- Type: Early childhood education program for holistic brain development
- Objective: Branding and Positioning
- Target Audience: Parents seeking innovative educational solutions for young children
Challenges Faced
- Parental Awareness: Explaining the unique value of right-brain development to parents unfamiliar with its benefits.
- Building Trust: Gaining credibility in a niche educational field by proving the program’s effectiveness.
- Market Differentiation: Standing out in a crowded market of academic and extracurricular programs.
- Learning Flexibility: Addressing diverse learning styles and developmental stages.
- Scalable Marketing: Expanding reach while maintaining consistent messaging across regions.
Meraki’s Solution
- Parent Education: Created engaging content (videos, infographics, testimonials) to clearly communicate the benefits of right-brain development.
- Trust Building: Highlighted success stories, expert endorsements, and real parent testimonials to enhance credibility.
- Distinct Branding: Developed a unique visual identity and messaging that emphasized Tickle Right’s holistic and personalized approach.
- Flexibility: Designed adaptable program content and marketing materials to cater to varying developmental stages and learning preferences.
- Scalable Marketing: Implemented a multi-channel marketing strategy with digital ads, social media, and local outreach, ensuring consistent, regionally tailored messaging.
Impact
- Engagement rate has increased over 900%.
- Admission rates have grown by a minimum of 275% percent year on year.
- Over 4000 leads per month are being generated through performance marketing only.
- 94 percent of admissions are being driven organically through content marketing and trust building marketing activities.
- 21 franchisees have been closed since Meraki has been onboarded.
