This Sauce Is The Boss!
Introducing Tangy Tongue, the schezwan dip of your dreams. Being new to the market, the brand wished to stand out among the giants with the help of its top distinctive quality – unmatched, authentic flavour.
A fiery brand like this needs branding that’s just as hot!
For their brand identity, we chose a swirly element in their logo to represent the rollercoaster of flavours the user’s tastebuds will experience – sweet, spicy, tangy, hot! The twirls symbolize the thrilling ups and downs of this savoury delight. Additionally, we added some red chillies on the packaging to hint our TG about the fiery content within that awaits them.
Bottomline: With this spicy schezwan dip, you’ll keep licking your lip!
