Mantri Realtors
- Type: Real Estate Development Company
- Objective: Digital and Outdoor Advertising Campaign
- Target Audience: IT professionals in North Bangalore
Mantri Developers, an innovation-led company at the forefront of transforming South India’s skyline, aimed to promote their Mantri Webcity development through a strategic advertising campaign.
Challenges Faced
- Market Awareness: Creating awareness about Mantri Webcity among IT professionals in a competitive real estate market.
- Shifting Perceptions: Encouraging potential buyers to transition from renting to homeownership by emphasizing affordability and benefits.
Meraki’s Solution
- Campaign Development: Executed the #TheChoiceIsYours campaign, focusing on the unique value proposition of Mantri Webcity for North Bangalore’s IT community.
- Advertising Strategy: Utilized a mix of digital and outdoor advertising to reach the target audience effectively, showcasing affordable EMI plans that make homeownership attainable in India’s Silicon Valley.
Meraki’s Solution
- Campaign Development: Executed the #TheChoiceIsYours campaign, focusing on the unique value proposition of Mantri Webcity for North Bangalore’s IT community.
- Advertising Strategy: Utilized a mix of digital and outdoor advertising to reach the target audience effectively, showcasing affordable EMI plans that make homeownership attainable in India’s Silicon Valley.
Impact
The campaign successfully positioned Mantri Webcity as an attractive option for IT professionals, driving interest in homeownership and contributing to a 20% increase sales engagement with the brand, ultimately helping many make the dream of owning a home a reality.
