July Nightwear
This is a special illustration created for July Nightwear to encapsulate the essence of their limited edition loungewear. Our protagonist is relaxing in her cosy July attire that is not only stylish and luxurious but also comfortable and accessible.
In the illustration, the pajamas displayed are actually one of their bestselling pieces from the line. This hand-illustrated design is used for their packaging to help set them apart from the crowd.
Illustration
This purely hand-drawn illustration encapsulates the essence of our nightwear brand. Our aim was to evoke a sense of comfort through our design. Hence, we chose an illustration that represents a feeling that we can all relate to: The sheer joy of curling on your couch with your favorite novel after a long day, while your fuzzy cat sleepily purrs next to you.
Can anything else be more relaxing?
Packaging
As a brand that provides the finest quality of comfort, we wanted our packaging to give our consumers a rejuvenating experience. We achieved this by designing a packaging that appeals to our 3 senses: Sight, Touch, and Smell.
Sight: Our quirky illustration conveys themes of rest and relaxation. Upon viewing the cosy packaging, our consumers would be transported to a world where comfort is always #1.
Touch: We decided to ditch conventional cardboard boxes and instead opt for luxurious bags crafted from materials like jute, art linen, organic cotton, or organza. Aesthetically, the bags look sophisticated. Additionally, while considering the aspect of functionality, these sustainable bags are eco-friendly and reusable.
Smell: The packaging also includes potpourri sachets. When our consumers open the package, they would be greeted by a warm embrace of patchouli, oak, citrus fruits, and cinnamon. The soothing aroma calms the senses and prepares them for a deep slumber.
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