Fundly
- Type: Fintech & Digital Ecosystem for the Pharmaceutical Industry
- Objective: Brand Evolution, Website Enhancement, Visual Identity System, Collaterals, Mascot Creation, and Full-Funnel Social Media Strategy
- Target Audience : Pharmaceutical retailers, distributors, manufacturers, and industry stakeholders.
Challenges Faced
- Complex Offering, Single Brand: Fundly operates across three strong pillars: Credit, Commerce, and Payments, which needed to be communicated clearly without overwhelming users.
- Trust & Credibility: As a fintech platform in a highly regulated and trust-driven industry, Fundly needed to establish credibility while still feeling approachable.
- Visual & Messaging Consistency:
Ensuring that the website, app, social media, founder’s LinkedIn presence, and collaterals all spoke the same language.
Meraki’s Solution
- Brand & Website Refinement: Enhanced Fundly’s website to feel cleaner, sharper, and more intuitive.
- Visual Identity & Brand Assets: Built a cohesive visual ecosystem including brand collaterals, digital assets, and a distinctive mascot to humanize the platform & improve recall.
- Social Media Strategy & Content Ecosystem: Designed and executed a comprehensive social media strategy spanning content planning, copywriting, design, shoots, and editing.
- Founder & Leadership Branding: Strengthened the founder’s LinkedIn presence with thought-led content.
Impact
- Clear, Cohesive Brand Narrative: Fundly now communicates its Credit, Commerce, and Payments offerings under one unified, easy-to-understand brand story.
- Elevated Brand Credibility: A refined visual language and consistent messaging helped boost credibility.
- Stronger Digital Presence & Awareness: Created a scalable content foundation across platforms, supporting app downloads, engagement, and long-term growth.
- Distinct Brand Recall: The mascot, collaterals, and visual system together gave Fundly a distinctive, modern identity.
