Fruitscout
- Type: Agricultural AI Platform for Yield Forecasting
- Objective: Branding and Positioning
- Target Audience: Commercial fruit growers seeking data-driven accuracy in field monitoring and yield predictions
Challenges Faced
- Technical Translation: Explaining AI-powered yield prediction to growers in a way that’s practical, grounded, and actionable.
- Dual Identity: Balancing FruitScout’s tech-first foundation with the grounded, organic world of agriculture.
- Forecast Skepticism: Overcoming decades of unreliable, gut-based yield estimates by earning trust through AI-driven insights.
- Crop Diversity: Creating a brand system that works for multiple crops and geographies, from apples in Washington to agave in Mexico.
- Brand Recall: Designing a distinctive, scalable visual identity that could carry across pitch decks, field reports, investor meetings, and in-app UI.
Meraki’s Solution
- Complete Branding Suite: Created FruitScout’s visual identity, including logo, color palette, typography, collaterals, and stationery. The logo seamlessly merges the sharp geometry of a camera aperture with the organic silhouette of a growing plant, symbolizing precision meeting growth: a perfect reflection of FruitScout’s purpose.
- Positioning Framework: Positioned FruitScout around five key pillars: Precision, Innovation, Clarity, Scalability, & Trust.
- Brand Story & Messaging: Developed a clear, consistent brand voice rooted in confidence without complexity, giving growers the “clarity to act” rather than tech jargon to decode.
Impact
- Strong Visual Identity that communicates FruitScout’s blend of cutting-edge AI and agricultural grounding.
- Increased Market Adoption with growers trusting AI-generated predictions through simplified, non-technical communication.
- Cross-Crop Scalability thanks to adaptable branding that travels seamlessly from apple orchards to agave fields.
Making The Unmeasurable
Measurable
Born from engineering excellence, FruitScout applies cutting-edge AI and computer vision to revolutionize field production monitoring.
Accuracy to Your
Crop Load
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