Formosa Floors

Type: Premium SPC Flooring Brand
Objective: Build a distinct identity and establish brand presence in a competitive flooring market through comprehensive branding, digital presence, and a robust marketing strategy
Target Audience: Homeowners, interior designers, architects, and real estate developers

Challenges Faced

New Brand, Zero Awareness:
Formosa was entering a saturated market with no prior digital or offline presence.
Lack of Brand Identity:
There was no logo, tone of voice, or visual guide— a complete brand build was required.
Premium Offering, Low Familiarity:
While SPC flooring is high-quality, the general audience was unfamiliar with its features and benefits.
Highly Visual Industry:
The brand needed to establish trust and aspiration in a segment driven by aesthetics and functionality.

Meraki’s Solution

End-to-End Branding:
Developed a strong and luxe brand identity with a modern logo, refined typography, and a sophisticated visual palette to reflect Formosa’s premium positioning.
Website Design & Development:
Created a sleek, intuitive website that not only showcased products beautifully but also educated users about SPC flooring and its advantages.
Social Media Launch & Strategy:
Built their social media presence from scratch — with content pillars focused on product education, design inspiration, behind-the-scenes processes, and installation highlights.
Visual Language:
Focused on warm, homely visuals paired with clean, editorial design to appeal to both homeowners and professionals in the interiors space.
Content Marketing:
Developed engaging content formats including transformation posts, expert tips, and moodboard-style layouts to build aspiration and awareness.

Impact

Formosa Floors successfully transitioned from a new entrant to a recognizable name within the interiors community.
The brand saw steady growth in engagement, inquiries, and collaborations — with a growing audience of design professionals and homeowners actively exploring their offerings.
The cohesive visual identity and strategic online presence positioned Formosa as a premium, trustworthy choice in the SPC flooring category.