Ecole Intuit Lab
- Type: French School of Design
- Objective: Develop a 360° marketing and branding strategy to boost global presence and attract top design talent
- Target Audience: Design students, industry professionals, and global educational institutions
Challenges Faced
- Outdated Brand Image: Needed a refresh to attract a modern, younger audience
- Market Saturation: Differentiation in a crowded design education space
- Inconsistent Branding: Required a unified message across all platforms
- Low Global Visibility: Needed to boost international recognition and reputation
Meraki’s Solution
- Brand Modernization: Fresh visuals, cohesive color palette, and simplified tone for youth appeal
- Multi-Channel Marketing: Integrated social media, email, video content, podcasts, and trends for engagement
- Influencer Collaborations: Partnerships with industry leaders to increase credibility
- Performance Marketing: Targeted ads to drive lead generation and enrollment
- Global Positioning: Strategic branding to establish Ecole Intuit Lab as a global leader in design education.
Impact
- 200% increase in admission rate, significantly boosting student enrollment.
- 300% surge in engagement rate, elevating the brand’s visibility and interaction across digital platforms.
