A crisp-infused chilli oil made to bring heat, crunch, and character to the table, Drizzlr needed an identity with an appetite to match. Something bold enough to stand out on a crowded shelf, playful enough to feel at home in a modern kitchen, and distinctive enough to be recognised before the lid ever comes off.
The name became our starting point. Three Zs come together to create the suggestion of a bowl, while the negative space within the form takes inspiration from the crispy garlic that gives the product its unmistakable texture. The result is a wordmark that feels almost edible, with curves, cuts, and movement that echo the ingredients inside the jar.
That same energy spills across the rest of the identity. Fiery reds, chilli orange, and an unexpected hit of green create a palette that feels flavourful. Bold typography, ingredient-inspired graphics, and playful compositions give the system enough flexibility to move from packaging to communication without losing its bite.
On the jar, everything comes together with a little more restraint. A clean label lets the identity command attention while keeping the product itself visible, balancing personality with appetite appeal.
