Baes Leaf
- Type: Cloud kitchen specializing in Thai veg fusion cuisine
- Objective: Menu card design Target
- Audience: Food enthusiasts seeking innovative and flavorful plant-based Thai fusion dishes
Challenges Faced
- Visual Appeal: Creating a design that is both visually engaging and reflective of the deliciousness of the food.
- Brand Consistency: Ensuring that the menu design aligns with Baes Leaf’s brand values of minimalism and sophistication while showcasing the richness of the cuisine.
Meraki’s Solution
- Design Aesthetic: Crafted an intricate, minimalistic design with hand-drawn illustrations of Baes Leaf’s signature dishes, ensuring every dish is represented authentically.
- Colour Palette: Employed a refined cream and olive colour scheme to maintain a clean, modern look while enhancing the food’s visual appeal.
- Craftsmanship: Focused on subtle details that highlight the intricacy of the dishes, making the menu itself a part of the dining experience.
Impact
- Elevated Brand Image: The menu’s sophisticated design helped position Baes Leaf as a premium brand in the competitive food delivery market.
- Enhanced Customer Experience: The artistic, yet functional design of the menu adds a layer of excitement and anticipation for customers, complementing their dining experience.
- Increased Brand Recognition: The menu’s unique visual identity serves as a strong branding tool, creating a lasting impression with every order.
