Aarvis
- Type: Organic Self-Care Brand
- Objective: Revamping brand identity, packaging, and collaterals
- Target Audience: Mass-market consumers seeking affordable, organic self-care products
Aarvis, a homegrown brand offering a wide range of self-care products like herbal hair oils, body scrubs, and aloe vera gel, approached us for a complete brand identity refresh to better connect with their target audience.
Challenges Faced
- Conveying Warmth: Reflecting the brand’s homemade, organic essence in a way that appeals to the masses.
- Balancing Affordability and Quality: Ensuring that the design communicated both the affordability and the premium nature of their organic, handmade products.
Meraki’s Solution
We infused a vibrant pop of color into the logo, labels, and packaging, creating a friendly and approachable design that speaks to the everyday consumer. The packaging was designed to evoke warmth and freshness, aligning with their homegrown roots while showcasing the brand as a go-to solution for affordable, daily self-care.
Impact
The renewed brand identity successfully communicated Aarvis’ values of warmth, affordability, and quality. The new design resonated with their target audience, enhancing their visibility in the organic self-care market while retaining the charm of a homegrown brand.
