Black Eyed Ballers
- Type: Basketball Team
- Objective: Brand Identity Development and Merchandise Design
- Target Audience: Basketball enthusiasts and local community members
The Black Eyed Ballers, a standout basketball team in the Hooplah 2019 league organized by the Chembur YMCA Association, sought a powerful brand identity to represent their spirit and dynamism.
Challenges Faced
- Creating a Distinctive Brand Identity: The need to establish a unique visual identity that resonates with fans and reflects the team’s energy and passion.
- Merchandise Appeal: Designing exclusive merchandise that not only promotes the team but also attracts fans and builds community support.
Meraki’s Solution
- Brand Identity: Developed a bold and dynamic logo inspired by a basketball, embodying the team’s competitive spirit and resonating with their target audience. The logo reflects the energy and passion of the Black Eyed Ballers on and off the court.
- Collaterals and Merchandise: Designed a range of exclusive merchandise that showcases the new branding.The designs emphasize the team’s identity and foster a sense of community among supporters.
Impact
The new brand identity and merchandise effectively positioned the Black Eyed Ballers as a formidable presence in the league, enhancing their visibility and fostering a strong connection with fans and the local community.
