EnWrapt
- Type: Mindful gifting brand powered by science and personalization
- Objective: Branding and Positioning
- Target Audience: Corporates, individuals seeking sustainable yet premium gifting solutions, and anyone looking for intentional, personalized gifting experiences
Challenges Faced
- Awareness: The concept of science-led, personalized gifting was relatively new. The brand needed to educate its audience while also creating desire and trust around a curated gifting experience.
- Perception of Gifting:Gifting is often seen as transactional. EnWrapt wanted to reframe it as transformational – a conscious act of connection, emotion, and sustainability.
- Digital Presence: With an audience that actively discovers and purchases online, the brand needed a distinctive digital-first identity to create recall and engagement.
- Scalability: The identity system needed flexibility to expand into new product ranges, partnerships, and digital tools, without diluting its core philosophy of mindful gifting.
Meraki’s Solution
- Complete Brand Identity: We crafted a refreshed identity system encompassing logo, typography, color palette, and visual elements, designed to balance luxury with warmth, and structure with flow.
- Logo & Symbolism: The EnWrapt logo blends timeless elegance with meaning. The curved “e–n” monogram depicts a ribbon, symbolizing both the act of wrapping and the bond between giver and recipient. This balance of structure and warmth perfectly mirrors the brand’s essence: personal, intentional, and emotionally resonant.
- Visual Language: We extended the identity with organic curves derived from the “e–n” form in the logo. This fluid shape runs across digital and print applications, echoing themes of flow, continuity, and connection. It brings movement and harmony to the brand system, ensuring consistency and recognizability.
Impact
- A premium yet approachable brand identity that communicates mindfulness, sophistication, and emotional depth.
- Stronger visual recall through the elegant logo and signature typography.
- Seamless alignment between brand philosophy (intentional gifting) and customer perception.
- A scalable identity system adaptable for product ranges, collaborations, and digital-first experiences.
- Differentiated positioning in the gifting market by combining science, sustainability, and storytelling.
We crafted the complete brand identity for EnWrapt: A mindful gifting brand where every gift is designed for intention, emotion, and lasting impact.
