Ashaz Modern Indian
- Type: Upscale Indian Restaurant, Saudi Arabia
- Objective: Rebrand to attract luxury clientele and establish leadership in the Indian hospitality sector
- Target Audience: High-end diners and luxury-seeking patrons in Saudi Arabia
Challenges Faced
- Market Positioning:Differentiating as a premium dining destination in a competitive market.
- Brand Perception: Modernizing an outdated brand image to align with the upscale, fine-dining experience.
- Visual Identity: Balancing luxury with modern, approachable aesthetics.
- Digital Presence: Ensuring a contemporary and engaging online presence that resonates with the target audience.
Meraki’s Solution
- Brand Revamp: Redesigned identity with a luxurious image and vibrant colors.
- Luxury Appeal: Visual and thematic strategy to attract upscale clientele.
- Positioning: Established Ashas Modern Indian as a leader in Indian hospitality in Saudi Arabia.
- Digital Marketing: Engaging, modern strategy with a balanced tone.
- Online Presence: Cohesive digital campaign highlighting unique offerings.
Impact
- Enhanced brand recall and acceptance, with the restaurant becoming a top choice for locals and visitors alike.
- Organic increase in tourist footfall, further establishing Asha’s as a must-visit destination for authentic modern Indian cuisine.
