L'Amour
- Type: Beauty Training Institute in Dubai
- Objective: Refresh and elevate the brand’s digital presence to reflect its premium positioning and attract aspiring beauty professionals
- Target Audience: Aspiring make-up artists, hairstylists, nail technicians, and beauty enthusiasts across the UAE and beyond
Challenges Faced
- Outdated Digital Presence:
The existing online identity didn’t reflect the institute’s expertise or industry relevance. - Lack of Cohesion:
Visual elements, tone, and messaging varied across platforms, weakening the brand’s impact. - Underrepresented Offerings:
Courses and student achievements weren’t being showcased effectively, leading to missed opportunities for engagement and trust-building. - Competitive Industry:
Dubai’s beauty education space is crowded — L’Amour Institute needed to stand out with clarity and confidence.
Meraki’s Solution
- Digital Identity Refresh:
Redesigned the brand’s digital touchpoints with a luxe, modern aesthetic. Clean layouts, refined typography, and gradient blends reflected the textures of make-up artistry. - Content Strategy & Execution:
Built a cohesive content mix covering:
– Course promotions that conveyed value
– Student testimonials for credibility
– Expert-backed tips & tricks for engagement
– Behind-the-scenes moments and real student work to build authenticity - Platform Consistency:
Streamlined the look and feel across platforms, ensuring every post felt unmistakably L’Amour — polished, aspirational, and informative.
Visual Language for Beauty Education:
Created a unique style that balanced professional credibility with creative flair, appealing to young learners and working professionals alike.
Impact
- The refreshed digital presence positioned L’Amour Institute as a go-to destination for beauty education in the region.
- The brand began drawing in more engagement from both students and mentors, fostering a growing online community of beauty professionals.
- The clean, compelling, and consistent content approach strengthened their authority, enhanced brand trust, and built lasting recall in a competitive market.
